What is Design?
- Figure-ground, contrast grouping, proximity, similarity, continuation, and unity provide the structure of elements such as point, line, and plane, or shape, color, texture, and space.
Design and Perception
- Gestalt theory: perceiving of an object as s whole is greater than the sum of its parts. èprimary reason that the designer’s primary objective to create unity.
Point, Line, and Plane
- A point is a smallest elements on the page regardless of its size
- A line is a mark whose lengths are greater than its widths.
- A thick line can translate into a plan.
Space
- Referring to both the illusion of depth and physical space in which designer manipulate compositions.
- Overlapping is good example of illusion of depth.
- Transparency and overllpaing two forms can create an illusion of space.
- Good sites to check out:
Unity and Variety
- Unity is the presentation of a unified image. èCongruent relationship between type, graphics, and shapes.
- Ways to Achieve Unity
- Proximity
- Repetition
- Continuation : planned arrangement of various forms so that their edges are lined up. Grid determines page margins and divides the format into areas used.
Emphasis, Focal Point, and Hierarchy
- Focal point: starting point in the design and it is the prominent place in the hierarchical order. Isolation and value draw attention to design.
- Usually is the company’s name
- Hierarchy is the order in which users see things on the page.
- Determined by the importance of each elementèhow we define it.
Contrast: visual opposition
- Positive and negative space è fundamental components of contrast
- Heighten the overall visual effect.
- Size is the basic and most frequently used form of contrast in design.
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